Our thoughts on pricing and growth

Perspectives and advice on emerging trends, opportunities, and approaches in mid-market pricing.

Pricing strategyThe pivotal and persistent power of pricing

It may sound like hyperbole, but because it directly impacts both the top and bottom lines, pricing will invariably make or break a business. Yet despite its importance as a growth lever many businesses continue to overlook the importance of a well-thought-out pricing strategy.

Price increasesHow to raise prices successfully, and often

Raising prices can be a daunting task because of its potential repercussions (customer churn and low sales morale being primary). However, when done right, it can pave the path to

Pricing refreshFour signs your pricing needs a makeover

Pricing is not a set-it-and-forget-it element of a business. Rather, it requires ongoing attention and adjustment. If your business shows any of the following signs, it is very much ready for a different pricing outlook and approach.

PE cornerPricing as a key tool for portco value creation

Implement strategic pricing in portfolio companies to maximize your ROI. The best investments are the ones where you’re pulling levers to drive value. – Marc Rowan, Co-founder of Apollo Global

Pricing managementSetting up succesful pricing governance

In a competitive and evolving business landscape, pricing strategy plays a crucial role in determining a company’s profitability and market positioning. However, the success of any pricing strategy hinges on effective implementation and governance.

Pricing and innovationPricing new products and services

Do you remember Better Place? If you’re scratching your head, you’re not alone. Founded in 2007, Better Place aimed to revolutionize the electric vehicle industry by providing battery charging and